06-12-2024

FruitMasters and Limgroup launch 'supersonic' Sonrosa strawberry

It's not a new variety, but the start of a revolution. Yesterday, FruitMasters and Limgroup jointly introduced a groundbreaking innovation in strawberries that promises significant benefits for cultivation, trade, retail, consumers, and the environment: Sonrosa®. According to Vincent Deenen, CEO of Limgroup, Sonrosa is an F1 hybrid strawberry developed as the breeder's first variety grown from seed. "This transformation is set to shake up the entire strawberry sector," he said.

08-11-2024

Pioneers of F1 Hybrid Strawberries: Vincent Deenen (Limgroup)

In this final episode of our Pioneers of F1 Hybrid Strawberries series, we look back with Vincent Deenen, CEO of Limgroup. He shares his insights on the origin of F1 Hybrid Strawberries, the process leading up to the launch of this transition, and the impact this development has had on Limgroup as a company.

13-09-2024

Pioneers of F1 Hybrid Strawberries: Roland Sweijen (Limgroup)

In this penultimate edition of our series Pioneers of F1 Hybrid Strawberries, we focus on Limgroup, the company at the forefront of this transition in the strawberry sector. We speak with Roland Sweijen, who has been Product Lead Strawberry at the breeding company since September 2023. In this interview, he discusses his role in the development of F1 Hybrid Strawberries and the challenges and opportunities this concept presents for the entire strawberry market, with Limore One as the first variety.

03-09-2024

Pioneers of F1 Hybrid Strawberries: Adriaan Vis and Coen Kampschöer (FruitMasters)

In this edition of the Pioneers of F1 Hybrid Strawberries series, we spotlight a key player in the marketing of F1 Hybrid Strawberries. In this article, Adriaan Vis, CEO, and Coen Kampschöer, Marketing & Communications Manager at FruitMasters, share their insights on the challenges and opportunities involved in introducing the Limore One variety, and discuss the impact of this innovation on the entire strawberry sector.

05-08-2024

Pioneers of F1 Hybrid Strawberries: Harrie Jonker (FruitMasters)

In the sixth installment of our series Pioneers of F1 Hybrid Strawberries, we focus again on an indispensable partner in this transition. In this edition, Harrie Jonker, cultivation expert at FruitMasters, shares his insights on the unique opportunities for F1 Hybrid Strawberries and Limore One for growers and distribution.

09-07-2024

Pioneers of F1 Hybrid Strawberries: Lam Strawberry Farm

In this edition of Pioneers of F1 Hybrid Strawberries series, we highlight a key grower playing a pivotal role in the transition. In this article, David Abrahamjan of Lam Strawberry Farm in Winssen, The Netherlands shares his experiences with the Limore One variety so far and his vision for the future of F1 Hybrid Strawberries.

26-06-2024

Pioneers of F1 Hybrid Strawberries: Delphy

In the latest article in the series Pioneers of F1 Hybrid Strawberries, we spotlight another crucial partner in this transition. This time, we spoke with Marc van Tilburg, senior cultivation advisor at Delphy, about their role in the rise of F1 Hybrid Strawberries and the changes this brings for growers and their cultivation methods.

02-05-2024

Pioneers of F1 Hybrid Strawberries: Van den Elzen Plants

In the third part of our series "Pioneers of F1 Hybrid Strawberries," Maurice Deben, Commercial Director, and Renske Arnts, Account Manager at Van den Elzen Plants talk about their role in the process and their vision for the future of F1 Hybrid Strawberries.

15-04-2024

Pioneers of F1 Hybrid Strawberries: Van der Avoird Trayplant

In the second part of our series "Pioneers of F1 Hybrid Strawberries," we continue to highlight the key partners involved in this transition. In this edition, Arjan Hak, director at Van der Avoird Trayplant, discusses the unprecedented opportunities this transition offers.

29-03-2024

Pioneers of F1 Hybrid Strawberries: Gipmans Young Plants

In our series 'Pioneers of F1 Hybrid Strawberries', we will highlight the partners over time who have played a crucial role in the development and launch of F1 Hybrid Strawberries. This innovation is thanks to the collaboration and shared expertise of partners from the entire strawberry chain. By working together and leveraging the unique knowledge and skills of our partners, we were able to launch F1 Hybrid Strawberries in January 2024. In this first edition, Jos Gipmans from Gipmans Young Plants shares his insights about the collaboration.

07-02-2024

Dutch wholesaler, seed supplier partner with F1 Hybrid Strawberries

Royal FruitMasters and Limgroup announce their collaboration at Fruit Logistica for the exclusive sale of F1 Hybrid Strawberries in the Netherlands. This innovation, involving strawberries grown from seed, promises high yield and quality, and marks a significant step in sustainable cultivation. It symbolizes a revolution in the strawberry sector, with benefits across the entire chain and offers new opportunities through more efficient production methods and better control over cultivation conditions. FruitMasters becomes the strategic partner for the cultivation and marketing of this future standard in strawberries.

01-02-2024

Limgroup unveils F1 hybrid strawberry variety

Limgroup has unveiled its F1 Hybrid Strawberries concept at the International Soft Fruit Conference. The launch of Limgroup's first strawberry variety from seed marks promises good yields and high-quality strawberries, says the Limgroup team.

29-01-2024

Looking back at the International Soft Fruit Conference

Following a successful presentation at the International Soft Fruit Conference in Den Bosch, there's high interest in F1 Hybrid Strawberries. This innovation promises significant impact on the strawberry sector. Visit the F1 Hybrid Strawberries page for more details and stay updated on this sustainable horticultural development.

11-01-2024

Stronger together: Pioneers of F1 Hybrid Strawberries

To successfully introduce our F1 Hybrid strawberry varieties to the market, we have partnered with several progressive companies in the industry. We are proud of our partners, with whom we can shape the entire process of sowing, cultivation, knowledge, and marketing in the best possible way. These pioneers in the field of strawberries grown from seeds will take this exciting project to a higher level."

30-03-2021

Limalexia in the open field

Below are a number of points to bear in mind when growing Limalexia in the open field.